Gerando recursos para programas que transformam a realidade social no Brasil
Andréa Azambuja, Coordenadora da Rede em Rio de Janeiro
No Brasil – e, felizmente, ao que tudo indica, é uma tendência mundial – a cada dia parece aumentar a mobilização de cidadãos determinados a botar a mão na massa e impactar a sociedade positivamente. Em geral, coletivos, ONGs e associações independentes são impulsionados pela abnegação e pelo trabalho incansável de gente que sabe bem como resolver os problemas da área em que atua, mas que também precisa de suporte para conseguir aprimorar a sustentabilidade financeira dos projetos e evoluir.
É aí que entra a Brazil Foundation, organização não-governamental sem fins lucrativos com sede no Rio de Janeiro que seleciona empreendimentos de pequeno e médio porte da sociedade civil, investe em suas ações e amplia seus resultados, fortalecendo uma rede de promoção de igualdade, justiça e oportunidades. Isso se dá com o fomento e injeção de recursos monetários – doações de pessoas físicas e jurídicas nacionais e nos EUA – e com uma intervenção técnica de conhecimentos em gestão e estratégias de mercado para tirar os beneficiários do "piloto automático", estimular o protagonismo e ajudar comunidades a tomarem as rédeas de seu próprio desenvolvimento.
O trabalho da Brazil Foundation começa com uma seleção anual – por meio de edital – de iniciativas que proponham soluções criativas para desafios enfrentados em todo o país nas áreas de Educação, Saúde, Direitos Humanos, Cidadania e Cultura. Para serem válidas, as propostas inscritas devem ser inovadoras, ter metodologia clara e eficaz, apoio local e potencial para influenciar políticas públicas. Os pré-requisitos são investigados de perto por analistas, que visitam cada um dos requerentes, conferem sua legitimidade e mesuram qualitativa e quantitativamente seus frutos, projetando passos futuros.
Após selecionados, ao longo de um ano, os apadrinhados recebem suporte financeiro, e dois representantes (líderes-gestores) participam de uma capacitação completa em gerenciamento, que começa por um estudo de contexto e pela coleta e pela análise de dados, e segue para planejamento estratégico, planto orçamentário e desenho de metas, entre outros – todos com a finalidade do fortalecimento institucional, da superação de obstáculos e da expansão. Durante o período, a atuação das organizações é monitorada, discutida, reavaliada e aprimorada, com assistência remota e visitas in loco.
Além de capitalizar e administrar seus fundos de maneira autônoma, com a Doação Recomendada, a Brazil Foundation também serve de intermediadora entre investidores sociais que queiram financiar grupos específicos e esses beneficiários. O doador indica um programa para apoio, e a fundação verifica, garante seu caráter não-governamental sem fins-lucrativos, investiga como o montante será utilizado, determina se a entidade está apta a receber o incentivo, ratifica o parecer e faz a transferência da verba; se desejado, os serviços de monitoramento e avaliação também podem ser solicitados. Nesse esquema, já foram assessoradas empresas como Inter-American Foundation, VALE e Furnas.
A Brazil Foundation conta ainda com um Banco de Projetos, que reúne detalhes das associações auxiliadas, seus perfis institucionais, frentes de atuação, estatísticas e impactos, uma ferramenta a mais para recrutar patrocinadores. Com este histórico, os doadores têm uma visão clara e quantificada dos efeitos positivos do capital aplicado, ficam mais seguros de que o dinheiro está chegando no destino certo e ainda podem direcionar sua ajuda por área temática e/ou localização geográfica.
Desde 2000, a Brazil Foundation já arrecadou mais de 30 milhões de dólares, direcionados a mais de 400 projetos – como Ação Solidária Contra o Câncer Infantil, Rede de Mulheres Produtoras do Pajeú e Associação de e para Cegos do Pará – todos, hoje, não só guiados por paixão e devoção, mas por estatísticas, estratégia e planos de crescimento. Close.
Foto: Um dos beneficiários, a Agência de Desenvolvimento Local do Vale do Médio Curú, que investe no potencial da agricultura familiar para o desenvolvimento socioeconômico no semiárido. Créditos: ChangeMakers.
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Generating resources for programs that transform the social reality of Brazil
Andréa Azambuja, Rio de Janeiro Community Manager
In Brazil, there has been an increase in the trend of the mobilization of citizens determined to work hands-on and make a positive impact on society. In general, grassroots organizations are run thanks to the tireless work of staff who know how to solve problems in local communities, but they need support in order to improve the financial sustainability of their projects.
That's the mission of the Brazil Foundation, a Rio de Janeiro-based nonprofit organization that selects small and medium-sized enterprises and invests in them to expand their results, thereby strengthening a network that promotes equality, justice and opportunity. This is achieved through the collection and injection of monetary resources: donations from individuals and companies in Brazil and in the U.S. In addition, the Foundation offers technical interventions of management and marketing strategies to take the beneficiaries out of "autopilot" mode, driving results and helping communities to be in charge of their own development.
The Brazil Foundation's work begins with an annual selection, through official means, of initiatives that propose creative solutions to challenges faced across the country in the areas of Education, Health, Human Rights, Citizenship and Culture. To be eligible, the proposals must be innovative, have a clear and effective methodology, local support, and the potential to influence public policy. The applicants are closely investigated by analysts, who visit each organization, confirm their legitimacy and measure results qualitatively and quantitatively in order to project future steps.
Once selected, the organizations receive financial support for one year, and two of the organization's leaders receive management training. This coaching begins with a study of the context, collection, and analysis of data – looking, with the help of experts, closely at numbers, income and performance. Then, the program works on sorting goals, and strategic and budget plans, among other activities – all for the purpose of institution-building, overcoming obstacles, and expansion. During the same period, the performance of the organization is monitored, discussed, re-evaluated and improved, with remote assistance and site visits.
Besides helping to manage the organization's funds, the Brazil Foundation also serves as a mediator between social investors who want to finance specific groups and these beneficiaries. The donor indicates a program to support, and the foundation checks it out, guarantees its non-governmental non-profit character, investigates how the funds will be used, determines whether the entity is able to receive the funds, and makes the money transfer. Monitoring and evaluation services can also be requested if desired. In this scheme, the Brazil Foundation has advised companies such as the Inter-American Foundation, VALE, and Furnas.
The Brazil Foundation also has a Project Database, which includes the details of organizations that have been assisted, including their institutional profiles, statistics, and impact metrics – another tool to recruit funders. With this background, donors have a clear and quantified vision of the positive impacts of the funds used, are more confident that the money is reaching its target, and can even choose to donate to a specific subject area and/or geographic location.
Since 2000, the Brazil Foundation has raised over USD $30 million and has worked with more than 400 organizations – including Solidarity Action Against Child Cancer, Network of Women Producers of Pajeú and Association from and for Blind People ASCEPA – all of them not only guided by passion anymore, but also by statistics, strategy and plans for growth. Close.
Photo: One of the beneficiaries, Agency of Local Economic Development, which investes in the potential of family farming for socioeconomic development. Credit: Changemakers.
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Comments
Enviromental conservation
I have been fascinated with the environmental conservation in Abuja.Hence iwish authorities in my town could do the same.
From Mangochi town,
Malawi southern Africa.
Can good data save lives?
Hello Carlin,
Great piece! I think, as per Vera solutions, data really saves lives, since M&E now is part and parcel of the project management cycle. When numbers and data is correct, we will have a valid baseline information which will lead to valid and credible final measurements that lead to more knowledge on the efficiency of any project which was mentioned as part of your article and component of the Vera Solutions mission as I believe.
Implement a regional office to measure business success
In each region set up an office that lists the various investment sectors and have the results in each sectors every 3 years .
ciudadanos participativos
Jorge, muy interesante el ejemplo de Cali sobre la encuesta y la herramienta del reporte para dar seguimiento a las acciones del municipio. Sería muy interesante identificar como impacta esta información en las decisiones de la ciudadanía ante la elección de la siguiente administración municipal. Definitivamente mientras más información tenga el ciudadano y de seguimiento a los compromisos del municipio, podrá diferir de un buen gobierno y exigir lo que la ciudad requiere.
Measuring informality in Naiorbi's Jua Kali
Hello Hilary!
Great post! Quantifying the contribution of informal labourers will hopefully produce results which can be used as a counter argument to the variety of threats the workers face daily. Highlighting the way that informal labor is viewed is extremely important as more people who benefit from the convenience of the local botanist or service provider will be more inclined to support informal workers. Hope the work is a success.
Visibility for Informal Workers
Ashali, you bring up a great point here: that measuring and counting is not just about validating projects and programs but also about bringing visibility to certain issues and groups. The example of informal workers is an interesting one, and I like how you point out that people who use the services of informal workers would be more likely to recognize and acknowledge them if we can better show who they are and how they contribute to cities. Good statistics also really help in moving forward government policy and planning to support the needs of informal workers, because they often don't know about certain worker groups--take domestic workers, for example, who are often inside homes and quite invisible. Without the numbers to really tell the story of the needs of informal workers, it's difficult to get the right policies and practices in place.
re: Measuring informality in Nairobi's Jua Kali
Thank you for your comment Ashali. I agree it is really important to begin to capture and quantify their contribution as they are often painted negatively by the media and government. This is especially true with local officials often profit from extorting these same individuals. This places informal business owners in a precarious situation where they must pay the bribe to continue to safely operate, yet at the same time the loss of these monies is both a hit to the business and a prohibitive factor that makes it difficult for them should they desire to begin participating in the formal economy. It is a catch-22 for many and hopefully the ability to demonstrate the real and substantial impact these individuals and business have on the countries GDP will promote a more equitable and egalitarian method for adapting formal systems to meet the real needs and demands of a rapidly growing economy.
Measuring Educational Reform in Lagos
Hey Olatawura, I found your article on the Ecko program in Lagos schools very interesting. I would be interested to learn more about the capacity development learning undertaken with the teachers and the impact this has over time on students performance. It is also very encouraging to see infrastructure and technical development funded alongside traditional education/learning objectives. It is often the case that donors are more apt to fund innovative ideas than the hard more static necessities. In my research in Kenya, I have found a strong relationship between the quality and availability of adequate sanitation and hygiene availability and girls enrollment and performance in secondary school. Look forward to seeing the results of this project as the WB funding finishes up and the local government takes accountability for these initiatives.
Viviendas mejoran la calidad de vida de los habitantes marginado
Hi María Fernanda,
Thanks for your article. Your piece shows two very important things: how joining forces is indispensable – including looking for help internationally to solve "small" local problems – and how important it is to know the areas and the families that will be (or already are) beneficiaries of a social project, to go to them, to listen to them, to make field research... so you can really implement the work and get effectiveness. It is amazing how much money is invested in social initiatives without the real needs and priorities are even researched. I showed one clear example of this in Brazil in my article on public transportation: http://urb.im/ca1507rjp – it's really sad and hopeless. How many work (and waste of money) could be avoided if we could count on J-PAL's help since the beginning in all social projects of this world... :) I'm glad they're making a difference!
Meassuring Impact
Hi Andrea, definitely meassuring social programs ensures the impact on beneficiaries. In Mexico before 2000 social programs didn't have diagnostic nor evaluation, but nowadays thanks to the international sphere it is more common to invest the monew in programs that really impact life of persons.
Participation- based Poverty Alleviation
Hello Widya, I found your article on Surabaya very interesting. Including the participation of the target population is crucial. "Whatever you do for me but without me, you do against me" said Gandhi. In Medellin, I see many urban projects that seem great, and that aim at reducing poverty. Sometimes though, I am not sure that they answer the major needs of the population. There also seem to be a great participation of the local participation. However, many times it seems to me that what results from the participative process is not translated in governmental decision-making, which makes participation uneffective, or even "faked"... It is great if in the case you mention, it has a real impact on policy making.
Cali Como Vamos
Hola Jorge, a mí también me parece muy interesante la red de ciudades como vamos. Fui a la socialización de la encuesta de percepción de Medellín Como Vamos y me alegró ver que vinieron muchas personas de la alcaldía y de las empresas más importantes de la ciudad (el metro, EPM…). Me pareció que sí podía tener un efecto directo sobre el diseño de las políticas públicas. La satisfacción con el Metro bajó, por el caos de las horas pico, y la empresa anunció la compra de nuevos trenes… También en el contexto colombiano, donde la corrupción es muy presente, me parece una herramienta interesante para asegurarse del buen uso del dinero público. Los ciudadanos esperan resultados medibles. En Medellín, el marketing urbano es excelente...demasiado bueno… Esta herramienta permite ver si las políticas públicas tienen un impacto más allá de toda la propaganda…
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