The housing market in urban India has traditionally focused on the top end, with the lower-income segment virtually unserved. Families struggle, living in rented rooms in slums or low-income neighborhoods that are characterized by poor construction, cramped spaces, deplorable sanitary conditions, and a lack of basic neighborhood amenities. Monitor Inclusive Markets (MIM, a division of the Monitor Group) has spent the last six years working with developers, housing finance companies, governments, and other stakeholders to "make the market" in low-income urban housing. In doing so, MIM has found on-the-ground data that demonstrates that there is a profitable, scalable business with internal rates of return (IRRs) comparable to premium housing. Progressive developers and entrepreneurs have built a quality product profitably while creating social impact. Learn more.