Mobile money for financial inclusion?
Nora Lindstrom, Lilongwe Community Manager
Leapfrogging technologies is nothing new in developing countries, with novel opportunities offered by the mobile phone epitomising the phenomenon. In Malawi, where only around a quarter of the population is estimated to be formally banked, residents have over the past couple of years gained access to mobile money services, even on the most basic Nokia brick.
Theoretically, mobile money services offer many opportunities for the unbanked urban poor. The new services enable urban dwellers to handle money more securely, pay for goods and services, as well as send money home to relatives in the countryside. When Airtel Money launched in 2012 as the first mobile money service in the country, the then Minister of Finance Ken Lipenga hailed it as a way for both banked and unbanked customers to "enjoy the benefits of affordable, fast, and secure financial transactions."
According to recent reports, Airtel now has over 700,000 mobile money customers. Rival telecom TNM has also entered the sector, launching Mpamba Mobile Money Service in 2013. Nevertheless, introducing the service to Malawi has not been without its challenges: it is estimated that only around 10 percent of mobile phone users in Malawi currently have mobile money accounts. And there are reasons for that.
When Lilongwe resident Yusuf Meya earlier this year wanted to send money to his sick mother in the countryside, he chose to send it through the Post Office, paying 10 percent of the sum wired in transfer fees. This wasn't a decision he made due to ignorance of mobile money or lack of access to a mobile phone. He simply had no other choice: in his mother's village there are no reliable mobile money agents from which his mother could claim the cash. "I needed to make sure that my mother received the money the same day," Meya says. "If I had used mobile money, it might have taken her three days to get access to the cash, because the agent might not have had the money immediately."
This problem, known as agent illiquidity, is a recognised challenge in Malawi. So while mobile money could offer an inexpensive means for higher earning urban residents to send money to their rural relatives, lack of extensive agent networks with liquidity is holding them back.
Another use of mobile money promoted by the two companies is to pay for goods and services. Both Airtel and TNM's services allow customers to pay their utility bills using mobile money, and TNM has partnered with more than 1000 commercial businesses, including satellite TV company DSTv, 'luxury' bus service provider AXA, and fast-food chains Steers and Debonairs.
Again, however, the services offered fail to provide widespread benefits to the urban poor; few of the urban poor have direct utility connections, and even fewer are likely to fork out 4000 Malawi kwacha (around US$10) for a Debonair's pizza.
Two years on and mobile money has failed to make major inroads among Malawians. Even the urban poor have been slow on the uptake, despite having significantly better access to mobile money agents with liquidity (as well as access to a higher amount of agents more generally) and more use for the payment options offered compared to their rural counterparts.
The opportunities offered by mobile money however remain. Ongoing advertising campaigns by both Airtel and TNM highlighting the financial ease and security of mobile money combined with improvements in accessibility, such as Airtel's recently announced partnership with Total petrol stations, could over the next few years lead to wider use. Still, in a traditionally cash-reliant society convincing people to go mobile with their money is going to remain a challenge. Close.
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Estrategias de Inclusión financiera
En México al igual que en las otras ciudades, surgen cada vez más instrumentos de inclusión financiera que están acompañados de estrategias que enseñan a la población a manejar sus finanzas personales. A partir de la aprobación de la reforma fiscal del año pasado, la población tiene mayor posibilidad de obtener créditos a tasas más accesibles. Uno de los grandes retos es la implementación de estrategias de acceso fácil a la población como se hace en otras ciudades a través de numerosas compañías de telefonía móvil que vinculan la banca personal. En este sentido la población tendría mayor acceso y conocimiento de sus finanzas personales.
Delhi article- Financial inclusion and education
Priyanka, it is a great article. Actually introducing financial sustainability using an educational approach as you mentioned on the experience of some organizations including Sanchayan Society is really very interesting and inspiring. Education has been always proved to be a very effective way and influential method to create a change and an impact for the whole socity. I wonder, how such organizations as Sanchayan Society found the youth's encouragement and join percentage? Is it easy to get such unprivileged youth interested in those educational initiatives to make the awareness and education as one of their priorities? Also, how the government encourages those NGOs who are working to promote financial "awareness"?
Great article!!!
"FUN" Financial Literacy Program
Thanks for your kind comment, Shaima. Sanchayan has active tie ups with private and government schools as well as NGOs. The "FUN" Financial Literacy Program comprises of games, role plays, stories and videos to make the workshop highly interactive and participative. Its subdivided into two programs. Paid workshops for students and teachers of private schools. The focus is to not cover details but ignite young minds to learn and increase their knowledge. The revenue generated from these workshops is used to provide free workshops at government schools. For those who are not part of formal education system, they reach through orphanages, NGOs and institutions across the country. In both cases, the workshops are longer than one for private schools with focus on the basics of savings, budgeting, banking etc. I am not sure of their current status, but they have been supported by the Project Financial Literacy (Reserve Bank of India) and Securities and Exchange Board of India as well as Organization for Economic Cooperation and Development.
We have renamed our verticals
We have renamed our verticals and the children & youth program is called MoneySmart. If you would like more info then pls write to us. Thanks for covering our work.
The Voice of the Poor
The woes of the poor on the financial inclusion matrix is more than words can describe. In the city space of Accra, the poor is the least considered in the service of banking. Banking services are mostly geared towards the elites of the city with captions such as Royal Banking, Special current account and Premium bankers. All the demands of these services are and will never be met by the poor. Where on earth can the poor get collateral to support loan application to have access to credit to expand business? Who in the bank can escort the poor beyond the counter to be attended to when all he/she has is a little savings which is too insignificant to be noticed. Banks in the city space must come out with strategies to support the growth and productivity of the marginalised poor in the city.
Mobile Money: Cautionary Tales
It's interesting to read the reasons Nora presents for mobile banking not being taken up as widely as expected in Lilongwe. It's an obvious stretch to link up mobile payments to fast food chains and other formal institutions that are outside the purview of the urban poor. It does seem to me that there is great potential for mobile banking for this demographic, particularly for the urban-rural transactions, but others usages seem like they could be trickier. For example, Hilary mentions a program in Nairobi where quick, small loans can be granted simply through mobiles. The mobile loans, however, skip key steps that Priyanka and others mention about the need for financial literacy and awareness--perhaps more important than efficiency of a mobile loan. Microfinance succeeded in such a big way because there was not only a group commitment but hands-on weekly check-ins from loan officers who would be sure the recipients were on track. For mobile banking to truly realize its potential among the urban poor, there needs to be a balance between the convenience of the technology and the hands-on services required to ensure that the loans are accessed and used with thoughtful planning.
Mobile technology
I couldn't agree more Carlin, financial and technology literacy needs to be an important aspect of programs targeting financial inclusion especially as most efforts often involve some technological innovation/breakthrough. I found it really interesting that majority of the articles touched on mobile money, and some will argue that by the very virtue of technology being involved, the programs are exclusive as know-how, access and affordability of that technology is required. These programs cannot go on without proper education.
Education about financial and technology literacy is also important as it seems it would be key in solving access to credit issues, mobile technology is not leaping in the south, and as service providers are now required to register users (at least in Nigeria), I imagine a form of database linked to cellular registration will inform mobile loan applications in the future. Programs like the mobile investment in Nairobi give hope to effective use of mobile technology, provided all other aspects such as access and know-how are considered.
Empowering the Individual
Hey Carlin, I agree with you completely that increased financial literacy training is critical to individuals seeking micro-credit loans and access to non-traditional credit markets. I think that for some however, access to cooperative credit schemes have declined in importance due to a number of factors. In Kenya for example, the difficulty for highly impoverished urban households may be that such schemes, where they do exist, still crowd out members for numerous reason and/or may not be readily accessible within an individuals economic geography. In such cases, the micro lending mobile scheme developed, such as the one I covered in my article developed by M-Pesa, is one mechanism for short-term emergency lending that still has built in protocol for repayment and savings. Though the threshold appears low, 20Ksh/day, for many individuals this is still a significant saving investment/decision. It is important that the real need for education not be overshadowed by the realities of lack of access due to increased demand for these trainings and realities faced by individuals living and operating across informal settlements. Understanding that opportunity and access continue to be constrained for many provides a justification for innovative mobile lending, especially when built on years of successful experiences with mobile money platforms that the Kenyan market has truly been at the forefront of developing. For some as well the economic cost of attending regular meetings may not be realistic, which opens up the possibility for eLearning opportunities which might be better suited towards a highly mobile market such as Kenya while not as ideal for another setting. Critical to obtaining sustainable human development is adequate accounting for the realities of local context and unique barriers faced by different population segments.
On the need for a holistic approach
The articles this month highlight how complex the issue of finance is. In my article I mention how, at a minimum, mobile money in Malawi can give the poor an opportunity to store money safely (on their mobile money account vs under their mattress), Tariq talks about the importance to promote savings over loans in South Africa, Hilary discusses new ways of accessing loans on your phone in Kenya, Priyanka talks about financial literacy skills, and Wura describes an expansion of formal financial services to the poor. What seems to be missing to me are examples of instutitions/organisations doing all of the above. Sure, piecemeal and step-by-step approaches may bring us closer to financial inclusion of the urban poor, but there is a need for all aspects of finance to be a reached in order for the poor to truly benefit from financial inclusion. After all, that’s what financial inclusion really means, to be able to save, borrow, invest, keep your funds securely and make secure transactions. So far, it seems we're achieving either one or the other.
Fighting Poverty & Gender Inequality in Cali
Jorge, I really enjoyed your article this week on the importance of considering and including gender in financial institutions development of targeted poverty alleviation programming. It is especially encouraging to read of organizations such as the Banco WWB that began as relatively radical approaches over three decades ago, to address development and economic security for low-income women and have not only sustained over the years but continued to achieve impactful programming and outcomes for women. As the link between gender and development continues to be highlighted by multi-lateral institutions, development agencies and community-based organizations it is important that successful initiatives continue to be highlighted in forums like this one. Thanks for this article!
youth empowerment
Hi Carlin, i have similar question as aura has raised and i think you presented an interesting case where the government acknowledged the youth and decided to capacitate them. I am also wondering the political process behind this policy and maybe further question is about what to do with youth that have been provided with skills? are they directly working or what kind of policy follows? because indonesia has similar problem in demographic surplus and there has been little effort to empower youth
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